Getting the message out in many different ways has always been a core message from Common Unity in respect of the importance of good health and wellbeing across communities. However, with the devastating impact of Coronavirus, the importance of getting the messages out there to help people keep themselves and their loved ones around them safe takes on ever greater gravitas.
Charities have highlighted the concern that the core messages regarding this deadly virus are often going unheard by communities whose preferred written language is not English and it is clear that certain BAME communities are over-represented in respect of the number of deaths from Covid 19.
It is therefore imperative that we recognise the importance of getting Health Information responsive to the needs of vulnerable communities. This is of huge significance in the City of Birmingham where there exists 108 different languages spoken across 87 different ethnic groups.
At the point of producing this post, Birmingham has been highlighted as being on the Government’s Covid-19 watch list as a designated “Area of Enhanced Support” meaning the potential for further lock-down in Birmingham and surrounding areas at some point in the future is a very real prospect unless we can get the message out their to all communities.
The Birmingham Public Health team, supported by sector experts and local partners, have stepped up to this challenge with running a series of COVID-19 related webinars for leaders and professionals who have a direct reach into communities and have an established, trusted relationship with them, for example: community leaders, social prescribing link workers and faith leaders.
The webinars, and additional information, can be found on the Birmingham City Council website here:
We at Common Unity have also been doing our bit to get the simple messages out. First through further rolling out Healthy Brums recommendations on wearing face masks in 12 languages (https://www.common-unity.org/our-community-recommendations-on-wearing-face-masks/)
and now through the key information being translated and dispersed through social media through short videos please see above.
Just remember we are all in this together for the bigger community known as Birmingham.
Stay well and stay safe.
Caron Thompson – Company Director – Common Unity